Ranking Higher in Search Engines

By: Vincent Paul P. de Jesus

There are many ways of doing search engine optimization and the outcome will be based from the strategies used. Many SEO (Search Engine Optimization) service companies develop their own standards and strategies for giving the best results for their clients. Some companies failed to give the valuable results anticipated by their clients since they are not doing the right way of implementing best SEO strategies. But what are really best strategies for SEO implementation?

In this article, we are going to outline some of the best practices for SEO (Search Engine Optimization) available today. Some of which was a model developed by Orange County SEO Expert, Steve Wiideman. He called the model the Four Layers of SEO Model. In this model, four steps are being followed. These are Analyze, Optimize, Develop and Promote.

In the Analyze model, this is the time spent on evaluating keywords and peeking on competitor’s game book, which includes backlink checks on competitor website. This layer contains two parts namely: Keywords and Competition. These parts play a very important role in discovering what needs to be done on your website to get better results in search engine ranking.

In the Optimize model, this is to design the website that guides the search engines to topic-discovery, rather than having the search engines make their own guess about what your website is about. This layer involves a handful of common SEO best practices that definitely makes a difference.

Also in this model is the involvement of using the right keywords, in the right locations, and in the right densities. Creating source codes that is intuitive to the search engine robots is also needed. This boils down to a much simpler idea and that is only displaying what you want them to see by hiding programming and formatting as much as possible. It’s here that you leverage the result from the Analyze layer and where you will be setting the foundation for the next layer called the Develop Layer. Thus, making this model as one of the best key in implementing SEO strategies for websites.

In the Develop model, this is by far the most technical part of the four layers. This is a great method of maintaining your ranking without spending extra time on the next layer. This is both for your visitors and for the search engines as well. Visitors of your website will find it very appealing and refreshing if they find new content on your site that can give them vital and up-to-date information for good references. It is in this layer that impresses search engines, because it increases your keyword densities, provides a fresh content for web crawlers and heightens your relevancy.

There are ways in the Develop model that are very effective in implementing your SEO strategies. Some of the ways are providing SSI (Server Side Includes) and dynamic contents for your site’s page, install an integrated Affiliate System to pay visitors for sharing your website, automating your search engine sitemap, adding RSS (Really Simple Syndication) for others to borrow content and to pull content from other sites, including blogs and web forums to feed fresh content to search engine spiders, install web analytics via software or online provider. These ways will open several opportunities for search engines like Google to feed on dynamic content and adds another level of professionalism to the efficiency and functionality of your website, which will retain and acquire constant visitors for your site.

The last layer of the model is called the Promote model. It is in this critical layer that you will get a few high-quality links pointing to your website. Apart from doing all SEO practices from the previous first three (3) layers of this model, this last layer is also of extreme importance and not to be disregarded. Your website will still be far from search engine ranking if you don’t spend time with it on the site’s promotion. It is in this layer that you develop a strategy to drive a continuous traffic for your website. Ways of implementing these strategies is Link Development through blogs, forums, online directories, social networking communities, link programs, affiliate programs, etc., E-mail Marketing by adding signup form to your website, Press Releases to inform and invite visitors for your site, and many more. By developing the strategies of this layer, it would usually take you months or even a year of implementation to take and gain the best results.

The breakdown of the strategies for this last model would take you several days to put together. It also involves an amount of planning on your side.

The Promotion model is by far the most effective way of driving traffic to your site that gives it long-term effectiveness in having constant visitors for your website. There are many ways for website promotion and Link Development is on the top list in providing a relative huge amount of traffic for your site. Other methods are also very vital and should not be disregarded for it adds up to the marketing strategy of your site.

The four layers of SEO model is an effective way of obtaining the best results for your website’s search engine ranking and might even take you on that Rank #1 spot if rightfully implemented.

Search Engine Optimization is not a technology that is hardly unachievable, all it needs is a right strategy and proper implementation and planning of its guidelines.